Showing posts with label Search Engine Optimization. Show all posts
Showing posts with label Search Engine Optimization. Show all posts

Monday, July 23, 2012

What is dofollow and nofollow blog: Dofollow vs nofollow


Learn Difference between Nofollow and Dofollow blog , links. If you are in a link building process, you must know these differences or if you are new to SEO, you should know about these links.

Mostly bloggers use Blogspot and WordPress (self hosted) as a writing script. Both by default have a No- follow attributes. First you should know:

What is No follow attributes?

No-follow attributes means when users write comments or when you insert any links in your Blog post is not following links. You are telling the search engine don’t follow the inserted link either in your posts or in comments. In short, you are not allowing your reader to backlink their website to yours.

 What is Do follow attributes?

Do-follow is a popular way for showing your love to your readers that means you are offering backlinks to commentator, readers and encouraging them to write comments.  Google pagerank is depending upon Do follow Backlinks. If you don’t want to depend upon your family and friends to read your blog first make your blog “Dofollow” and try to get page indexed in Google so you will get traffic itself from different search engine. Other bloggers will attract to write comments on Dofollow blog and that’s way you will get traffic. You can write comments on other Dofollow blogs and get some backlinks for your blog.

 Pros and Cons of Nofollow and Do follow blog:

Pros:

you will get interactive comments on your blog and because of offering a backlink to the bloggers, people will visit your website/blog quite often hence you can drive free traffic.

Cons:

You will get lots of spam in the comments but nowadays, you can handle it easily by using Akismet Plugin that comes with self-hosted WordPress or in the Blogspot, you can do setting for comments (Moderation, approval).

Conclusion:

Dofollow blog is very good for newcomers whose blog’ pagerank is 0 to 3 because you can easily handle spam. People always look for a Do-follow blog because commenting on No-follow blog is a waste of time. For Getting high pr, one factor is backlink and that comes through COMMENT and Link your domain to various other domains, through your blogroll . This blogs gives link juice, but make sure that outgoing link should be limited up-to 10-15 per page.
Yahooallinone is Do-follow blog so you are welcome to write interactive comment but thanks, great etc comments will be sent to the Trash.

Monday, August 15, 2011

Increasing PageRank with Google Webmaster Tools

Some webmasters would not bother if other sites are linking to their sites with or without www prefix, i.e. http://www.domain.com or just http://domain.com. At first glance it looks like there is no difference.

Is it good having your site linked by others in www and non-www format?


Search engines like Google treat these as links to different pages. The real hazard is that you are likely to end up with both versions of the same site spidered, which will create duplicate content conflicts.
Try checking PageRank of your site with and without www. Most probably you'll get different values. Site could have better page rank if inbound links were not spread between www.domain.com and just domain.com.

What can we do to prevent link popularity spreading between www and non-www domain?


The first thing to do is to make a decision on www vs. non-www and follow the same convention consistently for all the links on your site. Use permanent redirects (301) to keep spiders fetching the correct page.
In this way you'll be able to control it on your site. But how to fix inbound links?
You could not control inbound links until few weeks ago. Now situation gets better.
Google provides us with Google Webmaster Tools (formerly known as Google Sitemaps). This tool lets you see how Google crawls and indexes your site and learn about specific problems they are having accessing it. You can see the URL of the page with highest page rank, see PageRank distribution on your site, inform Google which pages are most important to you and how often they change.
One very important feature added recently to Google Webmaster Tools was setting your preferred domain.
In order to set preferred domain add www and non-www site to the list of your sites, verify ownership of both sites (Manage Site Verification link on Diagnostic tab). Then click the site link on the My Sites page and click Preferred Domain from the Diagnostic tab. You can choose from the following:
  • Display URLs as http://www.yoursite.com
  • Display URLs as http://yoursite.com
  • Don't set an association

If you choose don't set an association, Google may treat the www and non-www versions of the domain as references to separate pages. If you choose a version, Google uses that information when crawling links to your site that use either version of the URL. This information is also used to determine how to display URLs for your site in the index.
This new option may help Google to avoid setting different page ranks on www and non-www versions of the same site. This may even increase your site's PageRank since page rank of both site versions now would be passed onto one.

Build a SEO Friendly Blog to Make Online Money


I am into blogging for quite sometime now and would like to share some insightful tips with new bloggers who want to generate some online money of their own.
Well don’t think that there is any quick fix for earning a lot of money from online. There is no scheme in fact that would make you rich overnight. What you have to be prepared to do is hard work! You need to learn things by doing research along the way. You need to learn a lot about blogging as well as SEO. Definitely you will make mistakes. This little mistakes will make you a good blogger along the way. It is very obvious that one start blogging with an aim to earn money by working hard. One important think I want to say that the best rewards that one blogger can get is the appreciation from the readers!
The best moment as a blogger for me is when I get comments and mails from my readers saying that they enjoyed my blog and would love to come back for more in future and would recommend my blog to their near ones. This appreciation motivates me keep going with blogging passionately..
Well here I would share my views how you may become a Successful Blogger;
Rule 1
You better start blogging about the topic you have passion and love. If you don’t posses knowledge about the subject of your blogging, you are not going to be successful unfortunately!
I would suggest you to start blogging about your favorite subject or topic.
Rule 2
Be prepared to spend enough time for making your blog a success. Don’t take the blogging very casually. Just take it as your main business. Try to post at least 3-4 times a week on your blog. More fresh contents will keep your readers happy and engaged.
Rule 3
Don’t post very long entries on the blog. Readers prefer moderately written article in terms of lengths.  Try to post 350-550 word entries on your blog that is considered perfect for a good read. Don’t forget to choose a catchy title for your entry. You better target a bigger audience from different backgrounds. This will give you more readers.
Rule 4
Always try to remain optimistic in your posts. No one will be coming to your blog to spoil his or her evening by reading a pessimistic article there. Life is full of negatives so try to give your readers some relief when they visit your site. This will give them good impression and they will feel inspired. They will feel to come back again.
Rule 5
By the way always remember picking the right key words for your blog, meta description, articles’ titles, article descriptions, pictures etc.
Never be inconsistent in what you are posting about. Keep your value and integrity intact. You have to avoid anything offensive or negative while posting any entry on your blog.
Rule 6
Always post unique contents on your blog site. Copy-paste formula is not gong to bring you the desired traffic to your site. This will make you frustrated inevitably. Always post freshly baked content on your blog. You should not bother to express your personal opinion on things on your blog without offending anyone. Post your own real picture so that the readers know who you are!
If you feel that you are not getting any idea for new articles for your blog any time, ask your family or friends. You even hire someone who will write articles for you. Whatever you do, just  ensure that you are dedicated to this job-blogging and that is important

Search Engine Optimization for Google Adsense


Google Adsense Tips, Tricks, and Secrets

I’ve been reading a few forums and blogs about Google Adsense tips lately, and thought it would be helpful to consolidate as many as possible in one place without the comments. I’ve also thrown in a few tips of my own. We start out with some of the basic general stuff and move to the more specific topics later on.


Build an Empire?


When you’re deciding to become a website publisher you will fall into one of two broad categories:
Publish 100 websites that each earn $1 a day profit
Publish 1 website that earns $100 a day profit


The reality of it is, most people end up somewhere in between. Having 100 websites leaves you with maintenance, management and content issues. Having one website leaves you open to all sort of fluctuations (search engines algorithm’s, market trends, etc). You can adapt your plan on the way, but you’ll have an easier time if you start out going in the direction of where you want to end up.
General or Niche


You can build your website around general topics or niche ones. Generally speaking niche websites work better with adsense. First off the ad targeting is much better. Secondly as you have a narrow focus your writing naturally becomes more expert in nature. Hopefully this makes you more authority in your field.


If this is your first try at building an adsense website, make it about something you enjoy. It will make the process much easier and less painful to accomplish. You should however make sure that your topic has enough of an ad inventory and the payout is at a level you are comfortable with. You may love medieval folk dancing, but the pool of advertisers for that subject is very small (in fact it’s currently zero).


Once you’ve gotten the hang of how Adsense works on a website, you are going to want to dabble in some high paying keywords, you may even be tempted to buy a high paying keyword list. This does come with some dangers. First off the level of fraud is much higher on the big money terms. Secondly there is a distortion of the supply and demand relationship for these terms. Everyone wants ads on their website that make $35 or more a click, however the number of advertisers who are willing to pay that much is pretty limited. Additionally the competition for that traffic is going to be stiff. So, don’t try to run with the big dogs if you can’t keep up. If you have to ask if you’re a big dog, then chances are, you’re not. I have used a high dollar keywords report from cashkeywords.com and was pleased with my results (see cash keywords free offer recap).
New Sites, Files and Maintenance


When you’re building a new site don’t put adsense on it until it’s finished. In fact I’d go even farther and say don’t put adsense on it until you have built inbound links and started getting traffic. If you put up a website with “lorem ipsum” dummy or placeholder text, your adsense ads will almost certainly be off topic. This is often true for new files on existing websites, especially if the topic is new or different. It may take days or weeks for google’s media bot to come back to your page and get the ads properly targeted. TIP: If you start getting lots of traffic from a variety of IP’s you will speed this process up dramatically.


I like to build my sites using include files. I put the header, footer and navigation in common files. It makes it much easier to maintain and manage. I also like to put my adsense code in include files. If I want/need to change my adsense code, it’s only one file I have to work with. TIP: I also use programming to turn the adsense on or off. I can change one global variable to true or false and my adsense ads will appear or disappear.
Managing URL’s and channels


Adsense channels is one area where it’s really easy to go overboard with stats. You can set up URL channels to compare how one website is doing to another. You can also set up sub channels for each URL. If you wanted to you do something channels like this:
domain1.com – 728 banner
domain1.com – 336 block
domain1.com – text link
domain2.com – 728 banner
domain2.com – image banner
domain2.com – 336 block
domain3.com – 300 block


While this is great for testing and knowing who clicks where and why, it makes your reporting a little wonky. Your total number will always be correct but when you look at your reports with a channel break down things will get displayed multiple times and not add up to correct total. Makes things pretty confusing, so decide if you really need/want that level of reporting detail. TIP: At the very least you want to know what URL is generating the income so be sure to enter distinct URL channels.
Site Design and Integration




Once you know you are going to put adsense on your website you’re going to have to consider where to put it. If this is new site it’s easier, if it’s an existing site it’s more difficult. While there are some people who will be able to do it, in most cases I’d say if you just slap the adsense code in, you’ll end up with a frankensite monster (props to Tedster of WMW for the buzzword). While every website is different, Google has published some heat mapsshowing the optimal locations. No surprise that the best spots are middle of the page and left hand side. Now I’ve done really well by placing it on the right, but you should know why you’re doing it that way before hand, and be prepared to change it if it doesn’t work out.


Google has also has published a list of the highest performing ad sizes:
336×280 large rectangle
300×250 inline rectangle
160×600 wide skyscraper


From the sites that I run, I do really well with the 336 rectangle and 160 skyscraper. My next best performing ad size is the 728 leaderboard, I don’t really use the 300 inline rectangle too often. So really it depends on how well you integrate these into your site. Placement can have a dramatic effect on performance. TIP: When working on a new site or new layout you may want to give each location it’s own channel for a little while until you understand the users behavior.


Another ‘trick’ that can increase your CTR is by blending your adsense into your body copy. For example if your body copy is black, remove the adsense border and make the title, text, and URL black.TIP: Try changing all of your page hyperlinks to a high contrast color (like dark red or a bold blue) then change the adsense title to the same color.


The one area where I’ve found blended ads don’t perform as well is forums, especially ones with a high volume of repeat members. Regular visitors develop banner blindness pretty quickly. One ‘trick’ to keep the ads from being ignored is to randomize the color and even the placement. As with any of the decisions about location, placement and color it’s a trade off. How much do you emphasize the ads without annoying your visitors. Remember it’s better to have a 1% CTR with 500 regular visitors as opposed to a 5% CTR with 50 visitors. TIP: For forums try placing the adsense ads directly above or below the the first forum thread.
Using Images


One of the latest ‘secrets’ to make the rounds is using images placed directly above or below an adsense leaderboard. This has been used for a while but came out in a digital point forum thread where a member talked about quadrupling their CTR. Basically you set up the adsense code in a table with four images that line up directly with the ads. Whether or not this is deceptive is fuzzy and very subjective. Obviously four blinking arrows would be ‘enticing people to click’ and be against the adsense TOS. However placing pictures of 4 laptops over laptops ads isn’t, so use your best judgment here and look at it from the advertiser or Google’s perspective. If you have a question as to your implementation being ‘over the line’ write to adsense and ask them to take a look.


As far as using the images, I’ve done it and can tell you it definitely works. You get the best results when the images ‘complete the story the ads are telling’. For example if you have ads about apple pies, use pictures of freshly baked apple pies, instead of granny smith, Macintosh, pink lady, and braeburn apples. TIP: Don’t limit yourself to using images only on that size ad unit, it works just as well with the other sizes, like the 336 rectangle.


Added:

I got a little criticizm for this and rightly so, as I wasn’t specific as I could have been. Do not use very identifiable brand name or products for your images. Use generic non-specific stock images whenever possible and appropriate.
Multiple Ad Units


Another way to increase ad revenue is to use multiple ad units. According to Google’s TOS you are allowed to post up to three ad units per page. Similar to standard search results the highest paying ad units will be served first and the lowest being served last. If there is enough of an ad inventory, place all three ad units. However you should pay attention to the payouts. Current assumption is you get 60% of the revenue (on a $0.05 click you get $0.03). So if a click from the third ad unit is only paying between 3 to 5 cents you may want to omit it from your page. This is one are where giving your ad units channels does have value. If one ad unit is getting a higher percentage of click throughs you’ll want to make sure the highest paying ads are being served there. TIP:Use CSS positioning to get your highest paying ads serving in the location with the highest CTR.
Adsense in RSS


With the growth of blogs and RSS feeds you’re starting to see adsense included in the feeds now. IMHO this doesn’t work, and here’s why:
You only get to place one ad unit.
You have no control over finding the ‘sweet spot’ for the ad unit.
The ads are usually poorly targeted (this is getting better).
People develop ‘banner blindness’.


I know people like being able to read full postings in their feed reader, and there are at least a dozen other reasons for full posts from pleasing your users to mobile offline computing, all of which are completely valid. However if your website depends on generating adsense revenue to survive, then bring them to the site and show them the ads there.
Affiliate Sites


Placing Adsense on affiliate sites is tricky. Are you giving up a $10, $20, or $30 sale for a $1 click? This is something you have to test on your own to figure out. If you aren’t converting now it’s definitely worth a try. I like to use adsense on my article pages. For example let’s say you had an affiliate website where you sold shoes. You’re going to need some related articles to ‘flesh out’ the site. Things like ‘getting a shoe shine’ or ‘finding a shoe repair shop’ these are excellent spots for adsense. While you won’t get rich, they will usually provide a small steady income and cover things like hosting costs.TIP: If you find you have pages getting more than 50 clicks per month add more pages about this topic, and link the pages together. Mine you logs for the search terms used.
PPC Arbitrage


This is a dicey subject so I’m going to steer clear of precise examples. Basically you bid on low volume uber niche terms at a very low cost. You set up landing page that contains high payout ads for the related general topic. You are looking for terms with a large gap between the price you are bidding on adwords and the price you are getting on Adsense. If you pay $0.10 a click and get $1.00 a click you make $0.90 each click. To get your adsense ad approved you will need to ‘add some value’ along the way. You can make a killing or get taken to the cleaners with this one, so make sure you know what you are doing before you try it.

Sunday, August 14, 2011

Search Engine Optimization for Google Adsense


Google Adsensehelp Tutorial:
8. Search Engine Optimization for Google Adsense

Many articles and books have been written about keywords and anyone who has constructed their own web pages will have their own view on how best to use keywords.

Search engines are becoming more sophisticated all the time and I think that there may be less need in the future to research keywords in an effort to bring visitors to our sites by artificial means.

At the moment, however, there are certainly some techniques to be learned that will help in bringing free search engine traffic to our sites.

The aim, put simply, is to find key words and phrases that are in high demand from searchers but that have few suppliers in terms of relevant web pages. In other words, we are looking for search terms that, in proportion to the number of searches, have relatively few web pages using those search terms.

We can then build a web page around that keyword or phrase. We can place the phrase in links to that page, in the title, in the Meta name description, in the Meta name keywords, in the headings and in the text (as many times as we think is appropriate). However, don't overdo any particular keyword or phrase. A natural and well-written prose style may be just as important. There is evidence that some search engine algorithms are now discriminating against an unnatural optimization and therefore, as with most things in life, it may be best not to take such techniques to an extreme. Always think first about your visitor and how best to provide a useful experience and service for them.

Whatever some people may suggest, this is not an exact science. Search engines use different and changing algorithms over time. What works for one search engine today may not work for another one - and may not work for the same search engine in six months time! It is therefore probably best to make our content as intelligible and interesting as possible and to concentrate on providing useful information. It is unwise to stray too far from normal English usage in a misguided obsession with cramming in keywords! Our text will not be attractive to read and our visitors may with justification go somewhere else.

Everyone of course has their own writing style. But we might generalise that an appropriate writing style for sites using Google Adsense is one that helps to build up trust.

Our tone of voice is important in this respect. No one likes to be lectured. A conversational style, drawing on our own experience where possible, often works best.

As with any writing task, it is usually best to use language straightforwardly, to be honest and not to pretend to be anything other than ourselves. Our visitors will appreciate our candour and they will be more likely to return in the future as they begin to trust our judgement.